On Thursday night I found myself at the Australian Our Moment launch and it was a great night. I have to confess that I only know the names of two of the boys (Harry and Zayn) so I can't be counted as a true fan, but I admit I am intrigued by the amazing popularity One Direction has accrued.
The launch was held at Sydney Tower and the location is absolutely magnificent. The view was gorgeous, the room was beautifully decorated and the vibe was great.
The perfume itself has been a year in the making and the design was carefully thought out by the boys. They wanted it to be multi-faceted to show off their individuality, the crown represents their British heritage and the pink tulle hints at the floral notes in the scent. It's very girly, playful and pretty.
Myer and Pat from Brandpoint. After seeing the behind the scenes from the perfume ad I was totally won over. The boys are really cute, have fun together and don't shy away from smelly feet.
This is going to be a co-exclusive global launch with Harrods in the UK and Myer in Australia launching it on 26th August. From 3rd October it will be available from other Australian retailers too. It's a major coup for Australia to be one of the two first countries to have Our Moment on the shelves.
If you are unsure of the parfum/toilette difference, the main one is that eau de toilette is refreshing when first applied, but it can evaporate quickly. Eau de parfum on the other hand will last longer because if the top notes evaporate, the middle notes will still be apparent. There is also a higher concentration of oils in the scent.
From Monday Myer will be having a competition where a special code inside each Our Moment box can be entered on their website and five lucky people will win passes to a sound check with One Direction before one of their 22 concerts later in the year.
Who is your favourite from One Direction? Do you like the design of Our Moment?