25.6.13

Ego Pharmaceuticals Elucent Whitening Range Launch

Last Monday morning I attended the breakfast launch of the new Elucent Whitening Range from Ego Pharmaceuticals. It was a chilly morning but once I stepped into the beautiful White Rabbit Gallery I felt much warmer already. The warm cup of coffee I was given helped immensely too of course.
There were so many beautiful blooms placed around the room and the scent was sensational! 
The White Rabbit Gallery is a really quirky place and I loved the bird cage installment in the roof. They also have a half metre white rabbit by the entrance of the gallery too. 
After a beautiful breakfast we were given a great presentation about the brand new Elucent Whitening Range. Dr Kerryn Grieve, who developed the range, was on hand to both present and explain the background for creating the range. One of the key things she said was that we are all born with beautiful translucent skin and as we age, it can diminish. 

The goal for the Elucent Whitening Range is to bring your skin back to the original translucent fase and extensive research has been done with regards to its success. 86% reported brighter skin by week 4 and 96% reported brighter skin by week 12. It can be used by men and women, and by people with darker complexions too. It's not about making the complexion whiter, but the goal is to brighten and even out an irregular skin tone. 
After the presentation we were sent home with a beautiful bag of goodies. The Swarovski pen has a USB key hiding in the middle. I love the design and it's also a super clever concept. 
We were also given samples of the already successful Elucent Anti-Ageing Range which I'm going to pack in my overnight bag next time I go away. 
We were also given the Elucent Whitening products and the range consists of six products. The Day Moisturiser which has SPF 30, the Exfoliating Cleanser, the Hand Cream, the Spot Corrector, the Eye Cream and the Night Moisturiser. The whole range is infused with Phyllantus Emblica Fruit Extract, Vitamin E, C, B3 and Safflower Seed Oil. It is beautiful and I have been using the Exfoliating Cleanser and the Day Moisturiser for the past week and my skin is loving it so far. It is so important to be consistent when it comes to introducing a new skin care product to your routine and after 2-4 weeks the benefits should be visible. 
Over the next few weeks I will be sharing my results with you and I am really excited about the Elucent Whitening Range. I have more than a few freckles that I would love to erase. I also love luminous skin and I'm looking forward to seeing the results. 

The Elucent Whitening Range will be available through Chemist Wharehouse from 22nd July. Everything in the collection costs $49.99, except for the Exfoliating Cleanser ($29.99) and the Hand Cream ($24.99) so it's all really affordable.

Have you tried whitening products before? 

X I


4 comments:

  1. I really need to try this range!! I've always struggled with pigmentation but it got worse since having my daughter.

    Great post! I can't wait to hear about the products :)

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    Replies
    1. Thanks gorgeous, I will let you know how I go. I'm truly excited about seeing the change in my pigmentation and skin tone. Bring it on I say X

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  2. Oh haven't heard of this range but sounds very interesting! Love the pen too; what a useful and creative idea!

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    Replies
    1. It sure is interesting Mandy:) I love that it's an Australian company and that the price range is so affordable. Yes the pen was an incredibly thoughtful gift x

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