I am an occasional primer, purely because it is an extra step in my routine and if I skip that step I have 30 seconds more to spend on figuring out what to wear, how to style my hair or extra time to find out where I put my keys. The joke is on me though because by using that half a minute on the primer my makeup will last longer and I won't have to do touch-ups during the day. Also, by now I should know to always put my keys in the same spot so that I don't have to rush to find them in the morning.
The SHE Pure Magic Primer is actually more like a beautifier than a primer because it gives your skin the glow, minimises the look of your pores, brings the shine down and makes your makeup last longer. A primer will always promise to build a barrier between your skin and your makeup, however they sadly don't always deliver.
SHE products, the Pure Magic Primer is free from sulphates, preservatives, talc and fragrances. With added Vitamin E your skin will be protected and hydrated at the same time. Did someone say double-win? There is also no animal testing.
The consistency of the primer reminds me of the Clarins Beauty Flash Balm which is one of my favourite beauty products. Luckily, the SHE Pure Magic Primer only costs $14.95 compared to the $60 you have to shell out for the Flash Balm so it is a much more economical option.
Do you prime? What is your preferred primer? Are you a fan of the glow?
This product was kindly provided for consideration. Please click here for my disclosure policy.